Superfly: National Cowboy & Western Heritage Museum
Superfly engaged Beautiful Machine to provide technical design, technical direction, site supervision and long-term support for the interactive the Code of the West Exhibit at NCWHM.

This permanent exhibit features a 30’ wide LED wall with depth cameras that allow guests to interact with the generative visual system that explores the contemporary meaning of the Code of the West. Adjacent touchscreen kiosks educate guests on the Code; they can pledge to live by it, and take a photo of themselves or their group to remember it by that is delivered to their mobile device via SMS or QR Code.
Scope
Systems Design
Fabrication
Integration
Software Development
Long Term Maintenance
Roles
- Creative Agency Superfly
- Creative Directors Inessah Selditz & Tim Clark
- Creative Director Priscilla Gomez
- Technical Director (Software) Patrick Proctor
- Software Developer Dan Melancon
- Software Developer Keith Lostracco
- AVC Engineer Scott Stephens
- Technical Director (Hardware) Sarah Ibrahim
- Technical Producer / Site Supervisor Lucien Muller