Superfly: Away

Beautiful Machine collaborated with Superfly’s creative team and travel company Away to develop an AI-generated postcard experience for a 2–day activation celebrating the launch of the “Extraordinary is Out There” campaign in Venice Beach, CA.

‍

‍

Beautiful Machine worked closely with Superfly’s creative team to define the user experience and developed a bespoke software system that leveraged GPT and a text-to-image engine to generate surreal postcard images of imagined vacation landscapes from guest’s inputs. The glossy postcards were printed on site, and shareable versions for social media delivered to the guest’s mobile phone via QR code.

‍